Our Consultancy, Your Profits
Now, you're probably very busy, and you're probably an expert in your field ... but not necessarily in promoting yourself.
No matter. We offer consultancy and advice that's suitable for the size, type and age of your business. This means we will visit you and:
- Assess any offline and online marketing materials and techniques you have
- Assess any offline and online marketing materials and techniques you've used in the past
- Ask you Focus Questions
Then we'll send you the results of our indepth analysis, and our recommendations.
We'll also advise you on testing and split testing so that you can maximise your profits.
And we'll show you how to work smart, not hard.
The report is yours, so you can carry out the recommendations yourselves, or hire us or other writers.
Live too far away, or too caught up in meetings? It's no problem - we offer a Distance Consultancy too, using email, letter mail and telephone.
Call us for a quote and to make an appointment: we get very busy, so try to book a little in advance.
If you need help with graphics and printing we can recommend trusted businesses. Or, if you want to save time, we can see to that side of things for you as well.
We can help you help yourselves
Do your staff need training in how to write business or advertising copy? We offer one-to-one or group sessions. Call us for details.
And there's more ...
In addition to analyses, overviews and coaching, our team can see to your business writing for you. You get: client list generation, an increase in sales, and a decrease in time and money costs.
Now you can receive regular business and advertising tips, tricks & news!
Just sign up for our FREE Cinnamon Edge newsletter ... and also receive a FREE report (value £37)
Further Reading
Copywriting is NOT the most important skill for online success. Heresy?
Copywriting is the SECOND most important skill to master for online success.
What is the most important skill to master if you want to make a fortune online?
Many online marketing experts and gurus say that copywriting is the most important skill you need to learn to build a profitable online business.
And while I agree, copywriting is a critically important skill to master. There is another skill that is even more important and profitable.
In fact this skill is so powerful that if truly mastered, it will make you a great copywriter by default.
So what is this powerful skill?
Simple. It's testing.
I am not aware of a single world-class, millionaire marketer who is not also a fanatical tester. If I had to choose one skill that differentiates those who make millions of dollars per year online and those who struggle to make a few thousand dollars each year, it would be testing.
Not copywriting.
Not list building.
Not traffic generation.
Not joint ventures.
Not product creation.
Not search engine optimization.
Not affiliate marketing.
But testing...
Granted, all of these other skills are important. And having excellent copy to begin with will give you a strong foundation to begin your testing and it will help maximize your initial conversion rate. But over time and with continual testing even the most mediocre initial copy can be transformed into a profit pulling masterpiece.
(The real magic occurs when you combine world-class copywriting WITH world-class testing... That's the stuff fortunes are made of!)
Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing.
They are leaving obscene amounts of money on the table and don't even know it!
It doesn't matter if Gary Halbert, Michel Fortin, Clayton Makepeace, John Carlton, Gary Bencivenga and Dan Kennedy all sat down at a table and wrote your sales letter together. What ever masterpiece of written persuasion generated by that world-class dream team of copywriting geniuses could still be improved over time by continual testing.
In fact if you talk to any of the top copywriters (both online and off-line) they will all tell you that the way they became a top copywriter is by learning what works and what doesn't through rigorous and continuous testing.
So the bottom line is this...
You can have the greatest product in the world. You can spend $15,000 on a sales letter written by one of the best copywriters on earth. You can attract dozens of superstar joint venture partners to e-mail your offer to their 100,000+ subscriber mailing lists. You can drive millions of visitors to your web site each month with top paid and organic search engine listings.
But... if you are not continually testing and improving your conversion rates, you are still leaving a tremendous amount of money on the table!
By: Eric Graham: Need conversion rate improvement? I can improve the conversion rate of ANY website... Guaranteed! (...or I'll pay YOU $250!) Get your Website Critique now!
Jacqui Carrel & Roy Everitt & Team are your local Bury St Edmunds copywriters dealing with online and offline consultancy, courses, business writing, advertising copywriting, direct mail, newsletters and books and manuals. We also take on clients all over East Anglia, Cambridgeshire, London, the rest of the UK and British Isles, Australia, New Zealand and the EU. Call us on Bury St Edmunds (01284) 753912, or email us.
